The email marketing platform built for agencies
B2 Software runs every client's campaigns, automations, and reporting from one workspace — so your agency ships more sends, lands in the inbox, and proves ROI without the busywork.
Campaign Performance
Built for the volume agencies run on
Build campaigns and automations that convert
A drag-and-drop editor, on-brand templates, and visual automation journeys — so your team launches polished campaigns for every client in minutes, not days.
- Drag-and-drop email editorReusable brand kits and saved blocks keep every client on-brand.
- Visual automation journeysWelcome flows, win-backs, and abandoned-cart sequences on a drag-to-build canvas.
- A/B testing & send-time AITest subject lines and let AI pick the best moment to send for each contact.
Run every client from one place
Isolated workspaces keep each client's lists, sends, and reporting separate — with white-label dashboards, approval flows, and review links that make you look great.
- Isolated client workspacesSeparate lists, branding, and permissions — switch clients in one click.
- White-label reportingBranded dashboards and scheduled PDF reports clients actually read.
- Approvals & review linksSend a link, collect client sign-off, and ship — no more email chains.
Land in the inbox, every send
Open rates only matter if the email arrives. B2 protects your sender reputation and keeps every client compliant — so your campaigns reach the inbox, not the spam folder.
Dedicated IPs & auto-warmup
Gradually ramp new IPs and domains automatically to build a clean, trusted sending reputation per client.
SPF, DKIM & DMARC
Guided authentication setup with one-click DNS records keeps every domain verified and protected from spoofing.
Inbox placement monitoring
Real-time seed testing across major mailbox providers shows exactly where your emails land before you scale.
CAN-SPAM & GDPR ready
Automatic unsubscribe handling, consent tracking, and footer compliance built into every send.
List hygiene & bounce guard
Built-in verification scrubs invalid, risky, and spam-trap addresses so bounces never sink your reputation.
99.9% sending uptime SLA
Redundant infrastructure with 24/7 monitoring means scheduled sends go out on time, every time.
Insight for modern email agencies
Tactical guidance on deliverability, retention, and the workflows behind high-performing agency teams.
The agency playbook for inbox placement in 2026
Warmup, authentication, and list hygiene tactics that keep every client out of the spam folder.
Read guide →2026 benchmark: open & click rates by industry
What 500 agency campaigns reveal about engagement, send frequency, and revenue per email.
Read report →Client-ready email reports that win renewals
How to turn raw send data into white-label reports your clients understand and value.
Read article →See B2 on your clients
Tell us about your agency and a specialist will walk you through a tailored demo — no slideware, just the platform.
- 30-minute personalized walkthrough
- Built around your clients & workflows
- Migration & onboarding included